Increase Your ROI by using ‘Magento’ - an Open Source Ecommerce Platform

Magento is a leading e-commerce open source platform that offers your customers the ease of use of your e-commerce site with effective features. Magento is a feature-rich technology for building online store using an open-source platform and offers highly scalable application with a variety of features.

Magento is a strong and cost efficient measure for online store owners to design and run their stores to get faster and better results. Its insightful administration interface leads to powerful marketing, effective Search Engine Optimization, user-friendly functionalities, product catalog management tools, etc. to provide marketers the power to build sites that are tailored to their distinctive business needs.

Some of the key features of Magento are:

  • Numerous and differentiated front-end along with single back-end admin panel
  • Search Engine friendliness
  • Compatibility with mobile commerce
  • API integration with eBay
  • Facility to have more than one Payment Gateway Integrations
  • Integration with Google website optimizer for Alpha and Beta testing
  • Awards referrals
  • Provides scalability to applications
  • Ability to enhance the functionality through modules
  • Third party API integration
Magento offers a wide array of services based on the client requirement and the user. The main two services generally offered by a software company providing Magento services includes making customizations in – Magento Web Design and Development.

Some of the following elements are used for Magento design:

  • Landing page design customization
  • Customized Graphics and Photo editing
  • Magento Widgets, Buttons, and other Special effects
  • CSS / XHTML based enhancements
  • Theme Design and Customization
Similarly, few of the below listed functionalities are used for Magento development:

  • Programming in XML
  • Programming in PHP framework
  • JavaScript based Programming
  • Magento Extension Integration
Magento offers its users with a number of shopping cart services. In case of any online business enterprise that are largely into retail or wholesale marketing, online shopping cart services provided by Magento would turn into one of the best options at cost-effective rates. It has distinguished interface features for users and is easy to customize and make enhancements. It also allows administrator to provide access for the user and developers. In addition to this, a site developed in earlier version can be easily upgraded into new version of Magento. Being an open source platform, its updates are available for free, and the developer does not need to get involved in several lines of code.

Magento platform helps in increasing control over every aspect of your e-commerce site. It includes advanced e-commerce features and functionalities and help in various activities such as Cross-sell, Up-sell, Discounts, Gift coupons, Payments recurring, Auto reminder emails, Rewards points system, and more. It thus increases Return on Investment as it is specially designed for your e-commerce needs.


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