Android: The Leader in its Own Right!

Mobile phones have now become the only medium because of the operating system, Google’s Android. It can do no hassle and there is a huge return on investment involved. There are many Android App Developers who are offering apps at affordable rates, even free!

Android-based smartphones and its apps have increased considerably with the latest platform version being Ice Cream Sandwich which is version 4.0. The number of games and utilities along with business apps has reached sky high and more are coming every day. This is evident from the fact that the market has grown at the rate of 32 percent every month while there are dozens of mobiles and gadgets coming up for getting launched every two months. With the popularity of smartphones in the Android platform, especially the Motorola Droid, Samsung SII, and other apps along with it’s incredibly smooth operating system.

There are various companies related to mobile development and Android technology. Using the latest development technologies the Android Developers are expected to create innovative and useful apps which can lead to a surge of Android apps.

Why is there a need for Android application development?

Some of the main reasons why Android is a preferred mobile development platform:

• It is an open source mobile platform which tries to understand clientele needs.
• Performance stability and security is enhanced due to the nature of the Linux kernel. The kernel enables smooth operation and less hassles in development of apps
• The porting of different Android applications changes too
• The investment is too low for setting up Android SDK required for creating an application.
• Android is based on Linux which facilitates smooth accessibility to a rich development environment.
• Swift information and accurate trainings
• Easy to use developer tools

Some of the latest functionalities which can be found in Android platform include the advent of smart mobility solutions which can be used by corporate employees who are constantly on the run. The field sales executives also feel the need of access of the ERP of the organization even on the move. With the help of mobile apps based on Android, the utilities and the business apps help the user to perform key business functions easily. The location of the company’s clients can be traced out using the location based services offered by the Android platform using the GPS or geographical positioning system. Smartphones housing Android and its versions are expected to work like credit cards in near future and the Android phones will be having the best and latest in their offerings. E-commerce companies can easily extend their website for the mobile by creation of separate mobile sites and even the integration of rich text.

The Android market has shown significant growth in the number of apps, with complexity a notch above the previous years. Android is expected to boost sales with the latest features offered by Android 4.0 and there are many smartphones in the pipeline including some phones from Sony Eriksson and Samsung. The number of apps in the Android market is expected to cross the number of apps churned out by iOS soon in the coming months, according to different analysts.